digiocial

With all this talk about facebook decreasing fan reach, you would think the social network has done marketers some wrong. I personally think they’ve done the opposite. They’ve done the marketing industry a favour. Heres why. Due to the significant drop in reach, marketers will now be forced to generate high levels of natural engagement in order [...]

I have been fighting the good fight with media buying agencies for over 2 years now. What is that fight? It is the fight over who is able to access and ultimately control a clients facebook advertising units whilst they are in market. This is how it worked in the old world.  The creative agency [...]

In May earlier this year Sensis produced one of the most in depth Australian social media reports we’ve seen to date.  It is a treasure trove of useful and relevant data for any Australian digital marketer or social media enthusiast and you can download it here.   We have lifted a few core data-sets from [...]

This post was originally written by Mark Neely and has been re-purposed by Alice Williams with his permission. It started with a phone call around 7.30pm on Wednesday night, January 14th. A concerned friend was calling from interstate. “Mark, where are you?,” he asked. “I’m at home. Why?” I replied. “So you’re not in London?” [...]