As we move further into the 21st century, it’s important to stay up-to-date on the latest trends in digital marketing. That’s why I’m excited to share with you some of the trends that we are already seeing dominate in 2022.
What are the trends in digital marketing for 2022
Digital marketing is ever-evolving and it can be difficult to keep up with the latest trends. However, it’s important to try so that you can stay ahead of your competition. That’s why we’ve put together a list of trends that are already dominating 2022.
Here’s a quick list of things that we have seen so far in 2022:
Social Media Trends for Businesses
- TikTok has cemented its position within the world of social media marketing and now needs to be taken seriously by any/all marketers;
- We are seeing further increases in advertising across YouTube and Instagram, as influencers start to bring in huge amounts of revenue;
- The pandemic vastly increased the evolution of social shopping (aka social commerce), which will continue to grow.
Technology Trends in Digital Marketing
- Chatbots and other automated communication technologies are becoming commonplace;
- Marketeers are finding new and exciting ways to leverage Augmented Reality (AR) and Virtual Reality (VR);
- Artificial Intelligence is fueling our new marketing platforms from augmented analytics to AI content writing;
- Large companies have started to use NFTs as a new channel to seek greater brand awareness.
Trends with Customer Communication
- CRM usage has continued to grow as the platforms become more specialised with more integrations and automation;
- Ensuring your customers know who you are and what you stand for (eg being green) has become a critical part of the conversion and retention process.
Web Trends for Digital Marketing
- Web vitals (eg page speed and on-page SEO) has become more important than ever;
- Web developers are finding new ways to deliver beautiful content from static site generators to website builder platforms like WebFlow.
New Technologies that are setting trends in digital marketing in 2022
Digital marketing is constantly evolving, and new technologies are emerging all the time. Here are a few technology-related concepts that you should be aware of:
How augmented reality is changing the way we interact with the world
Augmented Reality (AR) is a technology that superimposes digital information onto a user’s view of the real world. This can be done through a device like a smartphone or tablet, or through special glasses or goggles. AR has been around for a while, but it is only recently that it has started to become mainstream. This is largely due to the development of new and more powerful devices like the newest iPhones and the ARKit software from Apple. AR has already started to change the way we interact with the world. For example, there are now apps that allow you to see how furniture will look in your home before you buy it. You can also use AR to learn about new products or how to do complex tasks. As AR technology continues to evolve, we can expect even more exciting and innovative applications within marketing.
How 5G will it impact digital marketing?
5G has the potential to greatly impact digital marketing. With its incredibly fast download and upload speeds, 5G could allow marketers to more effectively target and track their customers. Marketers would be able to use 5G’s speed to send large amounts of data quickly and accurately, allowing them to personalize the customer experience in real time. Additionally, 5G’s low latency could be used to create a more responsive and immersive user experience with augmented and virtual reality.
How Artificial Intelligence is being used in Marketing in 2022
Artificial intelligence is a field of computer science that deals with the design and development of intelligent computer systems. AI has been around for a while, but it is only recently that it has started to become mainstream within the digital space.
One way that AI can be used in marketing is through the use of chatbots. Chatbots are computer programs that can mimic human conversation. They are commonly used to answer customer questions or provide customer support. However, chatbots can also be used to collect data about customers. This data can then be used to personalize the customer experience or create targeted ads.
Another way that AI is being used in marketing is through the use of machine learning. Machine learning is a type of AI that allows computers to learn without being explicitly programmed. This means that machine learning algorithms can adapt over time as they receive more data. This makes them ideal for tasks such as image recognition or natural language processing. Machine learning algorithms can be used to improve website design, create targeted ads, or personalize the customer experience.
The rise of voice search and what it means for SEO
With the advent of voice-activated devices such as the Amazon Echo and Google Home, voice search is becoming increasingly popular. In fact, recent studies have shown that over 50% of all searches will be done via voice in 2022.
This presents a challenge and an opportunity for digital marketers. The challenge is that many of the current methods used for SEO (such as keyword stuffing) are no longer effective with voice search. With voice search, users typically speak in natural language rather than using specific keywords. This makes it difficult for marketers to guess what people are searching for.
The opportunity is that voice search provides a new way to reach customers. Since people are more likely to use voice search when they are looking for something specific, marketers can use this information to create targeted content and ads. Additionally, since voice search is still relatively new, there is still an opportunity to be one of the first to dominate this space.
Use of NFTs in marketing
With the increasing popularity of blockchain technology and the rise of digital assets, it is no surprise that Non-Fungible Tokens (NFTs) are starting to be used in marketing. NFTs are digital assets that are unique and cannot be replicated. This makes them perfect for use in marketing campaigns.
One way that NFTs are being used in marketing is through the use of loyalty programs. For example, a company could create a loyalty program that rewards customers with NFTs for spending money or referring friends. This would create a sense of loyalty among customers and encourage them to keep spending money at the company.
NFTs can also be used to create branded content. Branded content is content that is created by a company to promote its products or services. It is typically published on social media or on websites owned by the company.
How can marketers adapt to these digital marketing trends?
The trends in digital marketing for 2022 are becoming more and more apparent. As a marketer, you need to make sure that you’re staying ahead of the curve so that you can continue to provide value to your customers.
The best way for marketers to stay ahead of the trends is to invest in continuous learning. Whether you’re taking an online course, reading industry-related articles or even attending a marketing conference, it’s important to keep up to date with the latest trends. You can also join relevant online communities and forums so that you can learn from other marketers. Finally, make sure to experiment with new technologies and platforms so that you can be one of the first to adopt them.
How to create a successful digital marketing campaign
Now that you’re up-to-date with the latest trends, it’s time to create a successful digital marketing campaign. Here are a few tips to get you started:
1. Define your goals and objectives
The first step to any successful marketing campaign is to define your goals and objectives. What are you trying to achieve? Do you want to increase brand awareness, drive traffic to your website or generate leads? Once you know what you want to achieve, you can start planning your strategy.
2. Research your audience
Before you start creating content, it’s important to understand who your target audience is. What are their needs and wants? What type of content will they engage with? By understanding your audience, you can create content that is relevant and engaging.
3. Create a content calendar
One of the best ways to ensure your content is consistent and high-quality is to create a content calendar. This will help you plan ahead and make sure you’re always creating fresh, relevant content.
4. Promote your content
Once you’ve created your content, it’s important to promote it so that people actually see it. There are a number of ways to promote your content, including social media, email marketing and paid advertising.
5. Measure your results
Finally, don’t forget to measure your results so that you can see what’s working and what isn’t. By tracking your progress, you can adjust your strategy so that you can continue to achieve your goals.
By following these tips, you can create a successful digital marketing campaign that will help you achieve your business goals.
What trends in digital marketing should we expect to see in 2023
Some of the trends that are expected to dominate in 2023 include the following:
- More focus on customer experience
- The Metaverse Will Become a Marketer’s Playground
- Increased use of AI and machine learning
- The continued rise of conversational marketing
- Greater personalisation
- The need for speed
It’s always good to stay ahead of the curve and that’s why taking a moment to think about what will be big in 2023 may give you an edge over your competitors.