State of Australian Social Media 2012 (INFOGRAPHIC)

04. Jun, 2012 15 Comments

      
Michael Watkins
Social Marketing Strategist, Social Media Lecturer at Adschool Australia, founder of BrandTemper and founder of Mudo Media.
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In the follow up to our first State of Australian Social Media Infographic last year, Sensis asked us to do another one.  We present you with the State of Australian Social Media 2012. All data was compiled by Sensis, then developed and created in association with the Yellow Pages and AIMIA.  Enjoy!

 

 

 

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15 Responses to “State of Australian Social Media 2012 (INFOGRAPHIC)”

  1. John Cosstick 07. Jun, 2012 at 11:59 am

    Hi Michael,

    It shows that social media is a serious profession in Australia. Do you know what is the professional association. I would be interested to read your comments.

    Regards

    John Cosstick

  2. Michael Watkins 07. Jun, 2012 at 12:56 pm

    Hi John, happy to answer your question. Could you give me a bit more clarity around what you mean exactly by ‘the professional association’? Cheers, M

  3. Chris 07. Jun, 2012 at 5:00 pm

    Seriously good stuff. Love it. More aussie focused data cleaned nicely, love to see more.

  4. Michael Watkins 07. Jun, 2012 at 5:54 pm

    Cheers

  5. Michael Watkins 08. Jun, 2012 at 7:15 am

    Hi Dunc, we pulled the stats and associated wording directly from the report itself. For more clarification please feel free to download the original report here – http://about.sensis.com.au/news/2012-yellow-social-media-report/.

    Cheers,

    M

  6. Dunc 08. Jun, 2012 at 2:36 pm

    The wording on these stats is a bit suss – taken at face value, this infographic states that 100% percent of Tasmanian’s use Facebook, which is clearly impossible.

    I assume what the graph really means is that 100% of social media users use Facebook, not the general public as is stated at the top.

    Bit of clarity needed there!

  7. Geoffrey Adam 24. Jun, 2012 at 9:01 pm

    Very interesting stats. Hope you do it again at least next year, if not more regularly.

  8. Ben 30. Jun, 2012 at 4:52 am

    Great infographic, really insightful.
    I worked on one semi-recently too for facebook, but it’s motion graphics, similar kinds of stats.(http://vimeo.com/39739706).

  9. Logan Nathan 31. Aug, 2012 at 1:43 pm

    Great info. I have already pinned it via our Pinterest account to pass it on to others.. Thank you.

  10. Pei Yee 20. Sep, 2012 at 5:55 pm

    Hi Michael,

    Great information there! Really useful for me because I am doing research on enterprise social networking and user behaviour in Australia.

    Hope to see more from you ..

  11. Michael Watkins 20. Sep, 2012 at 6:08 pm

    Thanks Pei!

  12. Manuela 12. Oct, 2012 at 9:18 am

    Awesome Ben! Found your video awesome and will embed into my website great work :) sorry Michael I agree with Dunc. You have some great info from senses there however poor spelling and ambiguous stats let you down.

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